Reaching Your Luxury Buyer

So now you’re thinking of selling your luxury property. Your home is unique – not all properties are created equally and so your Marketing plan should not be either. The real estate agent you hire should understand that a custom marketing program should be designed specifically to highlight your property and showcase its features. The luxury buyer pool is smaller. For you to obtain your highest and best offer it is imperative to expose your home to a larger audience. You need a professional marketer that understands digital marketing to target buyers. The competition in the luxury market for homes available for purchase is great. You need someone who knows how to differentiate your home from the competition. If you're not leveraging social media, videography, like I'm doing right now...professional still photography, then you're already behind.  The luxury buyer is getting younger and younger and has more choices and venues to find a property. If you're not taking advantage of digital marketing, you're missing out on your buyer, and this is exactly what I do.

 If you would like to discuss this in more detail or if you have any other real estate-related questions, my team and I would be more than happy to talk with you. Give us a call at 858-336-1114 or email us at [email protected].