Luxury Sellers, What’s your Homes Story?

Think back to that first day you stepped through your front door and the feelings that bubbled inside you as you walked around the home. With the challenges in the world today, Home has never been more important and it’s more important than ever to showcase your luxury home with a lifestyle-focused approach that incorporates and evokes an emotional response to the buyer. Luxury is based on experience and the luxury consumer wants to feel that connection to the next home they will be purchasing. It’s not just about selling the homes' features. It’s about selling a lifestyle they will have when they’ve purchased your home. Think about it ... did you entertain that group of high school girls and their dates along with their parents in your fabulous outdoor living space around the pool before prom? Or was your home the favorite family gathering place where children, brothers, sisters, aunts, uncles, nieces, and nephews gathered every Christmas? How did your kitchen flow into the open great room?  What kind of emotions and memories can you share? It’s about reaching and meeting the evolving expectations of the buyer and delivering the best possible experience on all fronts. The luxury buyer wants to feel a deeper connection. It’s not about price, but the feelings they have and the lifestyle they can imagine. They’re not just buying a home. They’re buying the way they want to live their lives. Luxury consumers are more sophisticated than ever. And with the internet, they are more knowledgeable than ever. Often they have researched and discussed it with friends. Identifying the story will make a connection with the buyer. Using various marketing and communication channels to tell your home’s story is just one of the ways to differentiate your home from others and to make your home memorable to the luxury consumer. Should you need any tips and tricks to make your home stand out, please feel free to reach out to my team and I at 858-336-1114. You can also reach us at [email protected].